Portfolio
I’m Malin Hanås, a Creative Director at POKE in London. Here’s a picture of me holding a stranger’s pet ferret. I’ve been selected by Campaign & the IPA as one of 10 future female leaders of advertising, featured in Faces to Watch, shortlisted for The Drum’s Woman of the Year and the Women of the Future Awards. I’m a published writer and illustrator, and a furniture-maker. My name is pronounced Marlin Har-Norse. I’m from Sweden.
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Experience
May 2015 – Present.
POKE, Creative Director. Clients: Here East, EE, Garnier, SCA.
Oct 2013 – Present
Hyper Island Manchester, Member of the Steering Board (Digital Media Programme)
Apr 2012 – Apr 2015.
Razorfish London, Creative Director. Clients: Unilever, Dove, C&A, Tourism New Zealand
Jul 2011 – Mar 2012
Double Denim Stockholm, Founder / Creative Partner.
Jun 2009 – Jun 2011
Blast Radius Amsterdam, Associate Creative Director. Clients: HUGO BOSS, Lacoste, Bacardi, Pantene
Apr 2008 – Jun 2009
Kong Amsterdam, Senior Creative. Clients: Oxfam, Mercedes-Benz, Icesave, Nuon, KPN
Nov 2006 – Mar 2008
Springer & Jacoby International, Creative Lead. Clients: Bwin, Atradius, Saturn/Mediamarkt, Fortis
Jun 2007 – Aug 2010
Rocky Magazine Stockholm, Fashion Writer
Jul 2006 – Nov 2006
JWT Amsterdam, Creative. Clients: KitKat, MINI, Knorr, EF Education
Aug 2005 – Jun 2006
Strawberryfrog Amsterdam, Creative. Clients: Heineken, Asics, Coca-Cola, Speedo
Lectures & Talks
DAWN, Practical Parity – panelist and speaker, 10th May 2016
ADCN Illumination Talks, The innovation breakthrough – How do we escape perfection and stay ‘in beta’?, 19th Feb 2016
Hyper Island Manchester, Finding your place – Defining your role in the the Industry, 25th Jun 2015
Most Contagious Conference, The Power of Listening (All Things Hair case study), 10th Dec 2014
Hyper Island Manchester, Portfolio and personal brand-building, 24th March and 23nd Sept 2014
Creative Social, The Power of Prototyping, 27th Nov 2013
Hyper Island Manchester, A little talk about life after Hyper, 21st Aug 2013
Google/Unilever Talent Exchange, Barriers to going digital: A creative agency’s perspective (Panelist), 7th Jan 2013
SheSays, Portfolio Surgery, 17th Jan 2013
InternetWeek Europe, How to get a job in digital, 13th Nov 2012
SheSays, SheSays Olympics, 2nd Aug 2012
Hyper Island Stockholm, Information Society (Panelist), 8th Sep 2011
Hyper Island Karlskrona, Master Class for She Creatives, 6th Feb 2009
Yearly recurring workshop 2007 – 2010, Hyper Island Karlskrona, Creative concepting in digital
Yearly recurring workshop 2007 – 2010, Hyper Island Stockholm, Creative concepting in digital
Awards etc
Personal
President of the ADCN Advertising Jury – Digital & Social Campaigns, Amsterdam, 2016
Judge for the FWA Site of the day, Sep 2015 – Present
Judged Cannes UK Young Lions, 2015
Shortlisted for the Women of the Future Awards (Technology & Digital), 2014
Campaign & The IPA Future female leader of advertising (‘Woman of Tomorrow’), 2013
Shortlisted for The Drum & SheSays’ Woman of the Year Award, 2014
Featured in Campaign’s Faces to Watch, 2014
Featured in Book of Conversations, 2010
Judged the SheSays Awards, 2014
Judged the Rosey Awards, 2013
The Webby’s
Webby Awards, Winner (Beauty & Cosmetics) for Bottled Night, HUGO BOSS, Blast Radius, 2010
Webby Awards, Honoree (Social: Fashion & Beauty) for All Things Hair, Unilever, Razorfish, 2014
Webby Awards, Honoree (Online Film & Video / How-to & DIY) for All Things Hair, Unilever, Razorfish, 2014
Webby Awards, Honoree (Best use of Interactive Video) for KINO, HUGO BOSS, Blast Radius, 2012
Favourite Website Awards
FWA, Site of the day, for KINO, HUGO BOSS, Blast Radius, 2011
FWA, Site of the day, for Bottled Night, HUGO BOSS, Blast Radius, 2010
FWA, Site of the day, for Lovely Football, Onitsuka Tiger, Strawberryfrog, 2006
British Interactive Media Association Awards
BIMA, Winner in Entertainment, for All Things Hair, Unilever, Razorfish, 2014
BIMA, Winner in Data, for All Things Hair, Unilever, Razorfish, 2014
BIMA, Winner in Video, for All Things Hair, Unilever, Razorfish, 2014
BIMA, Winner in Consumer Goods & Services, for All Things Hair, Unilever, Razorfish, 2014
BIMA, Shortlisted in Engagement, for All Things Hair, Unilever, Razorfish, 2014
BIMA, Commended in Content, for All Things Hair, Unilever, Razorfish, 2014
Campaign BIG Awards
Campaign BIG, Shortlist (Direct) for All Things Hair, Unilever, Razorfish, 2014
Campaign BIG, Silver (Interactive) for All Things Hair, Unilever, Razorfish, 2014
The Lovie Awards
The Lovies, Silver (Best use of interactive video) for KINO, HUGO BOSS, Blast Radius, 2011
The Lovies, Gold (Social: Entertainment) for All Things Hair, Unilever, Razorfish, 2014
The Lovies, Bronze (Social: Native Advertising) for All Things Hair, Unilever, Razorfish, 2014
The Lovies, People’s Lovies (Social: Entertainment) for All Things Hair, Unilever, Razorfish, 2014
Mashable Awards
The Mashies, Finalist, Digital marketing – Best International Digital Campaign for All Things Hair, Unilever, Razorfish, 2014
The Mashies, Finalist, Multimedia – Best YouTube Brand Channel for All Things Hair, Unilever, Razorfish, 2014
London International Awards
The LIA’s, Bronze (Digital – Cosmetics/Toiletries/Pharmaceuticals) for All Things Hair, Unilever, Razorfish, 2014
The LIA’s, Finalist (Sound Design), for Bottled Night, HUGO BOSS, Blast Radius, 2010
Brand Republic
Brand Republic Digital Awards, Highly Commended (Engagement) for All Things Hair, Unilever, Razorfish, 2014
Brand Republic Digital Awards, Shortlist (Product Sectors – FMCG) for All Things Hair, Unilever, Razorfish, 2014
W3 (Academy of Interactive and Visual Arts)
W3 Awards, Gold (Automotive), for Mechanic banner, Mercedes-Benz, KONG Amsterdam, 2009
W3 Awards, Gold (Consumer Electronics) for Home security, Nuon, KONG Amsterdam, 2008
W3 Awards, Gold (Consumer Goods) for Home security, Nuon, KONG Amsterdam, 2008
Austrian Art Director’s Club
Creativ Club Austria, Bronze (Editorial design) with Play for real, bwin, Springer & Jacoby International, 2009
Creativ Club Austria, Bronze (Illustration) with Play for real, bwin, Springer & Jacoby International, 2009
Other
The Shorty Awards, Shortlist, Best brand on YouTube for All Things Hair, Unilever, Razorfish, 2015
Creative Circle, Shortlist, DIGITAL – Best Social Networking – Single for All Things Hair, Unilever, Razorfish, 2015
WARC, Shortlisted for The WARC Prize for Innovation with All Things Hair, Unilever, Razorfish, 2014
Unilever Crafting Brands for Life, Winner (Brand Reach) for All Things Hair, Unilever, Razorfish, 2014
One Show, Nominee (Interactive), for Lovely Football, Onitsuka Tiger, Strawberryfrog, 2006
SheSays Awards Nominee (The Industry Award) for All Things Hair, Unilever, Razorfish, 2014
P&G iTeam Awards, Silver (Innovation) for KINO, HUGO BOSS, Blast Radius, 2011
Young Guns, Silver, for Lovely Football, Onitsuka Tiger, Strawberryfrog, 2006
eMarketing, Campaign of the Month, for KINO, HUGO BOSS, Blast Radius, 2011
Luxury Daily, Top Branded Luxury Videos of 2011, for KINO, HUGO BOSS, Blast Radius, 2011
Spin Awards, Nominee (Best Content), for Take Care Now, Agis, Lightmaker, 2009
Creative Showcase, Runner up (February) for Lovely Football, Onitsuka Tiger, Strawberryfrog, 2006
E-Creative, Website of the day, for Lovely Football, Onitsuka Tiger, Strawberryfrog, 2006
Education & Courses
Hyper Island, Digital Media alumni, Aug 2004 – Jun 2006
Mid Sweden University, Creative Writing, Sept 2004 – Jan 2005
University of Linköping, Russian, Sep 2003 – Apr 2004, and Swedish, Jan – Jun 2004
Craft and woodworking
Private tutor, Cabinet making (record cabinet), weekly Sep – Dec 2015
Private tutor, Cabinet making (dovetailed TV stand), weekly Jan – May 2015
Private tutor, Chair-making (Nakashima Conoid Chair), weekly Sep – Dec 2014
CASS School of Art & Design, Furniture-making, weekly Jan – May 2014
University of Stockholm, Sloyd – Learning through craft, Sep – Dec 2011