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    Dove are famous for their ‘Real Beauty’ campaign, but the Hair sub-brand were struggling with how to stay true to the real women ethos and be aspirational at the same time. They also wanted a way to talk about how to use their products that fit better with their masterbrand.

    We did a series of interactive how-to videos using famous hair and beauty YouTubers – real women with authentic authority to talk hair – which laid the ground work for the much larger project with YouTube gurus we ended up doing with the same client a year later, All Things Hair.