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    The campaign ‘Give Us Back New York’ aimed to return the city of New York to the Dutch and once again make it ‘Nieuw Amsterdam’, just like in the 17th century. It resulted in coverage on national Dutch TV, American TV, press, and got real, actual people to put up stickers all over New York and even dress up in clogs to plant tulips in Central Park.

    The project was done as part of a series of quick websites as agency promotion for JWT Amsterdam (this was the year 2006 when microsites were all the rage), following on from ‘What’s gay today?‘.