A social campaign which pulled user data from Hyves (a local Dutch social network) as well as friends’ profile pictures into a video running at real time. It wasn’t the first time it had been done, but it was still new enough to really seem rather exciting at the time (2010).
The concept was to create a video of the user’s big night out, demonstrating that no matter what happened, they would be covered by their Agis youth insurance. The whole thing ended with them discovering their Agis insurance card in their wallet, already filled in with their details, and a call to action to join the scheme and order that card. The tagline ‘Nergens last van’ translates to ‘Nothing to worry about’.
- Spin Awards, Nominee – Best Content