2006… it seems a lifetime ago. (For someone who is 8, it literally is.) This was one of my first projects as a junior, done together with my creative partner Tobias at JWT Amsterdam. The agency wanted to put out a series of quick websites to attract attention and create a bit of a buzz. This was one of them. (Give Us Back New York was another).
It did what it said on the tin. Almost entirely based on puns, ‘What’s gay today?’ simply served you a queer picture a day counting down to Amsterdam Gay Pride.
The whole thing was concepted and built by the two of us in a couple of days.